In response to Jonathan Arena's post: That time of year

I think that yearly the NFL has made more and more room for ads and less room for the game. The super bowl is already much longer than a normal game. The finance their huge business by the ad space they sell and it works. Millions of Americans are watching the game which is marketing gold to other businesses. I think with the allure of huge profits along with companies fighting for spots to market their products makes it almost inevitable that there will be more ad space in the coming years.

SWOT analysis of the Super Bowl

After viewing the Super Bowl last night I got to thinking about how a marketer would analyze it as if it were a business. The super bowl is one of the biggest playoff games in the world so trying to find a way to make it more marketable to the general public is important. Thinking of this playoff game as a business venture is important because its markets the game of football to more people.

Firstly let us look at the strengths:
1. Entertaining
2. Represents american values
3. Large fan base
4. Supports athleticism
5. Interesting/ funny commercials
6. Halftime show
Secondly, the weaknesses:
1. Too many breaks in game
2. team loyalty (other than the teams playing)
3. uninterested in the game of football
Opportunities:
1. create a larger fan base
2. larger viewing audience
3. merchandise sales
Threats:
1. other sporting events
2. team loyalty to other teams
3. loss of interest because of length

How do you think you could convert the weaknesses into strengths and threats into opportunities?