In response to Christinas post: Impulsive buying

Impulsive buying is something that I think everyone suffers from. It is hard walking in a store and seeing a "deal" on something that otherwise you wouldn't get. Coupons like buy one get one free can many times lead to a impulsive buy because the idea that you are getting something free. I think that many times stores make it look like you are getting a deal on something just to convince you into buying something you otherwise wouldn't make.

Branding a new business

I have worked at a new small business for the past three summers. I have watched them grow their brand name and brand loyalty each summer. They have been striving for the go green marketing strategy and only use biodegradable containers and all natural recipes. They seem to only be attracting young families as customers because of this strategy.
Do you think they should make their brand more broad to attract more customers?