In response to Jonathan Arena's post: That time of year

I think that yearly the NFL has made more and more room for ads and less room for the game. The super bowl is already much longer than a normal game. The finance their huge business by the ad space they sell and it works. Millions of Americans are watching the game which is marketing gold to other businesses. I think with the allure of huge profits along with companies fighting for spots to market their products makes it almost inevitable that there will be more ad space in the coming years.