After viewing the Super Bowl last night I got to thinking about how a marketer would analyze it as if it were a business. The super bowl is one of the biggest playoff games in the world so trying to find a way to make it more marketable to the general public is important. Thinking of this playoff game as a business venture is important because its markets the game of football to more people.
Firstly let us look at the strengths:
1. Entertaining
2. Represents american values
3. Large fan base
4. Supports athleticism
5. Interesting/ funny commercials
6. Halftime show
Secondly, the weaknesses:
1. Too many breaks in game
2. team loyalty (other than the teams playing)
3. uninterested in the game of football
Opportunities:
1. create a larger fan base
2. larger viewing audience
3. merchandise sales
Threats:
1. other sporting events
2. team loyalty to other teams
3. loss of interest because of length
How do you think you could convert the weaknesses into strengths and threats into opportunities?
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