How to make yourself marketable

In the past few years people all over have been struggling to hold on to jobs as well as to get new ones. When thinking of how to make yourself more attractive to a potential employer it may help to look at it from a marketing standpoint. Marketing employs the four P's when trying to make a product more attractive to a potential buyer, why not use it for yourself as well? Consider yourself a product, you have your strengths and weaknesses. When employing these to the four P's we can start with the actual product which in this case is the worker. Being a well rounded, responsible person are good product qualities to have when "promoting" yourself to an employer. Secondly, the price variable can be favorable either way. When applying for a job that may not require a certain expertise it may be helpful to not have a huge price on the work you provide, while if you are applying in a highly specialized field the cost of your services can be directly related to the quality you will produce. The distribution variable can simply be the amount of hours in which you are available as well as what locations you are willing to work in. A more flexible employee will be more likely to be hired because they are more easily accessible. The promotional variable would apply to how you present yourself during an interview and in your resume.  Being a well put together, professional person is important and can lead to being hired. Also your resume can be a huge step into a job. 

Although these may all seem blatantly obvious it is important to see how almost anything can be promoted by means of marketing. Using marketing concepts can lead you to the goals you seek by other means. By looking at a job search from the perspective from a marketer you may gain an advantage over someone else. 


Have you ever used any of these techniques when applying for a job?